Has your garage floor been damaged by years of salt residue dripping from your vehicles? Are you looking for a quick way to convert your unfinished basement space into a usable area of your home? It’s time to upgrade your space with our concrete floor coating. Our coatings are much stronger than traditional concrete or epoxy, offering a range of benefits you can’t get with any other kind of floor finish. Polyurea is much more flexible than your standard epoxy so it does not get brittle. The material of choice will withstand the harsh climates that Wisconsin has. We are your solution to traditional epoxy floor coatings and all DIY floor coating projects gone wrong.

Our floor covering is an excellent option for all of the following spaces:

  • Garages
  • Basements
  • Patios
  • Kennels
  • Porches
  • Sidewalks
  • Staircases
  • Laundry Rooms
  • And more!

Our coating fully covers the entire surface and provides an even finish and a polished look that you don’t get with standard concrete. We provide a quick and cost-effective way to update your space and maximize the square footage in your home. Not only does our coating help to convert previously unused rooms into livable space, but it also helps to preserve your concrete slab from harsh substances like salt. 

Our Recommendations

WHERE the floor is being installed and what type of WEAR will the floor be exposed to. This is our rule of thumb when giving recommendations. 


Is this a northern Wisconsin floor that will be exposed to normal Wisconsin weather and wear such as oils, salt, snow; or is it a showroom for your cars that will not see the previously mentioned but may be exposed to sun and you would like a higher end look? Is it an outdoor patio or pool deck that needs UV protection, a basement floor with moderate use that won’t see sun, rain or salt but may have food spills? These are a few examples of the types of things that need to be considered when recommending an appropriate floor for your situation.


This isn’t as critical in residential areas as it is in commercial or industrial areas but it’s still worthy of some consideration in higher traffic areas that will be exposed to high amounts of foot traffic or machinery. In the garage you may get the “hot tire” effect. When you drive your vehicle, friction heats up your tires, and on a summer day, the hot asphalt helps warm up those tires too. When you drive into your garage and the tires cool down, it can delaminate the finish you have on the floor from the original concrete surface. 

You won’t notice the change until you drive out, but it is a slow, gradual process. The tires will remove small sections of the floor, this will repeat itself until there are significant areas without any coating.  You might find significant bare patches after just a single summer. This delamination problem is typical for homeowners to experience when purchasing the “do it yourself” low solid epoxies from a local store. Our commercial products offer significant quality differences than the resins used in our common “Do It Yourself” systems.  Our products are designed to eliminate the adhesion issues, but as importantly, we have the equipment to correctly prepare the surface for proper bonding and adhesion with our industrial equipment which most homeowners do not have access to.


Head over to our project gallery page to view all our color options we have to offer, or contact us to request a quote!



Our dedicated and professional staff are here to help whatever your inquiry may be. Phone, text or email, reach out and let us help you.

  • Servicing Wisconsin Proud
  • N.E.W. Coatings is proud to provide top of the line concrete coatings to the North Eastern Wisconsin area. We provide residential and commercial floor coatings that instantly add value to your space. Get your free quote today!
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